The heft and feel of a well-worn handle,
The sight of shavings that curl from a blade;
The logs in the wood pile, the sentiment of huge beams in an old-fashioned house;
The smell of fresh cut timber and the pungent fragrance of burning leaves;
The crackle of kindling and the hiss of burning logs.
Abundant to all the needs of man, how poor the world would be
Without wood.

Everard Hinrichs, quoted by Eric Sloane in A Reverence for Wood

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Wednesday, March 23, 2011

Great Designs in Wood (7)

Well, the video in the last posting sparked a lot of feedback with ideas for A Day Made of Wood video...I'll get started on shooting footage. In the meantime, Andy Toombs of Lumbermens Merchandising Corporation sent me a great video to give me something to shoot for.

This will be hard to top.

The thing I love about the video is that is really communicates that esoteric quality of wood that most people intuitively understand, but few can put into words. It has all the elements...wood, water, light, forest, wildlife, kinetic energy...and it ends with a wood product. Perfect!

2 comments:

Sanford Smith said...

Liked this one too, though I found myself appreciating the natural background noise as well. Not sure I knew what they were selling until the very end - wood cell phone cases might not catch on too fast since phone keep changing shape!

Ira Lauer said...

Fantastic!