- exploitative of the resource
- manual labor intensive
- or politically incorrect
as those old movies seem to portray. Rather, the best companies these days build on a foundation of sustainable harvest, efficient processing, and responsive marketing.
You'll see all three in the following corporate video by Holzindustrie Schweighofer, a great and profitable Austrian company that owns and operates several businesses in Europe. This is what a wood company should look like in this day and age. Be sure to notice that they are sorting logs by diameter prior to sending them into the sawmill...this increases efficiency and speed of processing, all the way through to final shipment of the lumber product.
This type of management yields results and spins off great ideas. The Schweighofer family initiated the Schweighofer Prize in 2002, an annual prize awarded to leading innovators in the European wood community. It is this kind of commitment that makes the heart of every kind of woodsman proud to Go Wood.
Thanks to my friend John Krier for the tip on this great company, and to the folks at Holzindustrie Schweighofer for sharing their excellent video.