The heft and feel of a well-worn handle,
The sight of shavings that curl from a blade;
The logs in the wood pile, the sentiment of huge beams in an old-fashioned house;
The smell of fresh cut timber and the pungent fragrance of burning leaves;
The crackle of kindling and the hiss of burning logs.
Abundant to all the needs of man, how poor the world would be
Without wood.

Everard Hinrichs, quoted by Eric Sloane in A Reverence for Wood

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Friday, July 13, 2012

Woodworking in 2012 - New Zealand Pine

Another excellent look at the modern wood industry. This one is a video from the New Zealand Pine Manufacturers Association, and it displays many of the same messages of the Holzindustrie Scheighofer video shared in the last post: sustainable harvest, processing efficiency, and response to markets. Especially interesting is the segment showing the value-added processing being done in Korea, and the pine-home construction in Japan.

 

I did a double-take on one line in the video: "Their [New Zealand wood products] distribution to market is frequent and quick, thanks to New Zealand's relatively central geographic location, and world-class shipping infrastructure."

Relatively central geographic location? Relative to what, Antarctica?

But that the good folks of the NZPMA could even claim this with a straight face is a testament to the fact that modern logistics is no longer a constraint on the world's economy, but an enabler of it. Something we here in the U.S. need to take better heed (and advantage) of.
"New Zealand pine manufacturing.... A quality resource. An industry built on integrity. It's products guaranteed to provide customer satisfaction."
That's a pretty solid marketing line, and a fine ending to a convincing video. More of this, and many more may find themselves Going Wood.

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