I did a double-take on one line in the video: "Their [New Zealand wood products] distribution to market is frequent and quick, thanks to New Zealand's relatively central geographic location, and world-class shipping infrastructure."
Relatively central geographic location? Relative to what, Antarctica?
But that the good folks of the NZPMA could even claim this with a straight face is a testament to the fact that modern logistics is no longer a constraint on the world's economy, but an enabler of it. Something we here in the U.S. need to take better heed (and advantage) of.
"New Zealand pine manufacturing.... A quality resource. An industry built on integrity. It's products guaranteed to provide customer satisfaction."That's a pretty solid marketing line, and a fine ending to a convincing video. More of this, and many more may find themselves Going Wood.