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Wednesday, October 16, 2013

Grown in Britain, from Tree to Table

Here's an interesting video produced in the UK by several wood products companies, explaining their commitment to and strategy for marketing home-grown and produced wood products. It's one of those feel-good videos that makes you hope for their success, even though the realities of the marketplace may be telling you otherwise.



We have a similar iniative here at Penn State, called the Penn State Elms Collection. Like the effort in the UK, the collection is a niche market developed specifically for folks who value the local, historical ties of the trees from which the wood is taken. And for some, that intrinsic value is just as important, if not more so, than the functional value of the product, and those folks will pay the extra price of that intrinsic value.

Not everyone's cup of tea, but in its own way, a great way to Go Wood.

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