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Monday, October 7, 2013

How Big is Our World, Really?

Researching a different topic, I stumbled across a website that really made me stop and think. Click on it and see if you agree.

The True Size of Africa

I've known since grade school that our schoolroom maps distorted the sizes of countries, depending on how close they were to the poles...the closer to the poles, the more artificially inflated they appeared on the maps. Which is why we grow up thinking that Antarctica and Greenland are the largest places on Earth.

But reality is in the reverse...that the countries that are nearer the equator appear smaller on the maps than they really are. Which means that Africa and South America are really the geographic giants of our planet.

And since they are also two of the least densely developed continents on the Earth, it would seem that the future growth in markets, resources, and populations are destined to be on those two continents.

I don't know how that may relate to your company, policy beliefs, or other future plans, but it's food for thought, at least.