The heft and feel of a well-worn handle,
The sight of shavings that curl from a blade;
The logs in the wood pile, the sentiment of huge beams in an old-fashioned house;
The smell of fresh cut timber and the pungent fragrance of burning leaves;
The crackle of kindling and the hiss of burning logs.
Abundant to all the needs of man, how poor the world would be
Without wood.

Everard Hinrichs, quoted by Eric Sloane in A Reverence for Wood

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Wednesday, November 19, 2014

Commercial of the Year

The Go Wood Woodie Award for the Best Commercial of the Year goes to....

[drum roll]


SPDR ETFs Carpenter Commercial!




I have no idea what SPDR ETF's are, and what they have to do with the Leaning Tower of Pisa, but I get the point...they conquer complexity with precision. Whatever they are, I'll take ten dollars worth.

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