The heft and feel of a well-worn handle,
The sight of shavings that curl from a blade;
The logs in the wood pile, the sentiment of huge beams in an old-fashioned house;
The smell of fresh cut timber and the pungent fragrance of burning leaves;
The crackle of kindling and the hiss of burning logs.
Abundant to all the needs of man, how poor the world would be
Without wood.

Everard Hinrichs, quoted by Eric Sloane in A Reverence for Wood

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Thursday, February 19, 2015

Paper Made Here: A Portrait on Paper

Pretty straightforward message here today.

North American wood and paper industries are among the most productive, most professional, and environmentally-conscientious companies in the world. Our environmentalist community can take a share of the credit for that last one. It's a great story of when people work together for the right things, good things happen.

So let's give credit where credit is due, and celebrate the results. Let's hope that our efforts influence others in areas of the world where industrial production is not as professional, nor conscientious. Communication, and collaborations are indirect ways to send that message.

But the best, most direct and effective way to share our industrial heritage is through the marketplace. "Buy American" is not, at its root, a dirty protectionist rallying cry for wealthy corporate shareholders or flag-waving crazies. It's a bit of wisdom for demonstrating through consumer purchases that healthy values mean something to us. Something that we care enough about to invest our hard-earned wages in.

When we lose that commitment, we lose a bit of ourselves.




Thanks to the folks at Domtar for the reminder.

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