The heft and feel of a well-worn handle,
The sight of shavings that curl from a blade;
The logs in the wood pile, the sentiment of huge beams in an old-fashioned house;
The smell of fresh cut timber and the pungent fragrance of burning leaves;
The crackle of kindling and the hiss of burning logs.
Abundant to all the needs of man, how poor the world would be
Without wood.

Everard Hinrichs, quoted by Eric Sloane in A Reverence for Wood

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Thursday, October 13, 2016

The Cutting Edge in Wood Promotion - In the Trunk

One of our more creative readers, an Italian scientist who works for Procter & Gamble in Germany, has pushed the limits, in fact the outer limits, in his quest to use his film-making skills to feature our favorite material. I'll bet you've never quite seen wood promoted like this before.

In the Trunk from Michele Martinelli on Vimeo.

Thanks, Michele. Way to Go Wood.

2 comments:

James Ciesla said...

What a wonderful epitaph for trees that continue to give us pleasure long after they've stoped growing.

John Dawick said...

Excellent taste in automobiles too. Looks like a 1980s BMW 7 series, European specification of course and, no doubt, with real wood trim. John Dawick