The Cutting Edge in Wood Promotion - In the Trunk

One of our more creative readers, an Italian scientist who works for Procter & Gamble in Germany, has pushed the limits, in fact the outer limits, in his quest to use his film-making skills to feature our favorite material. I'll bet you've never quite seen wood promoted like this before.

In the Trunk from Michele Martinelli on Vimeo.

Thanks, Michele. Way to Go Wood.

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James Ciesla said…
What a wonderful epitaph for trees that continue to give us pleasure long after they've stoped growing.
John Dawick said…
Excellent taste in automobiles too. Looks like a 1980s BMW 7 series, European specification of course and, no doubt, with real wood trim. John Dawick

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