Who Says Go Wood is Boring?

When I was contemplating the renaissance of Go Wood, I got lots of advice from The Wife and The Daughters, who are all social media experts. Daughter Two advised me to keep it shorter - the posts were too long to read. Daughters One and Three counseled me to be sweeter - my posts were all too serious. And The Wife gave me the best advice of all - make it sexier.

So I get it - shorter, sweeter, sexier. That's our new motto here at Go Wood.

I think this next photo is what they had in mind...

"Nothing like a great day splitting wood the old-fashioned way. Axe, muscle, concentration. While the camera takes my picture."

Well, I guess this does slightly resemble me splitting wood on a nice day. Slightly. I have the same jeans, anyway.

But I've considered their comments very deeply since then, and decided that no, I just can't diminish the dignity of Go Wood like that. We want folks to seriously consider the finer points of a Woody Life, without stooping to the lowest common denominator of mankind. So we will continue to focus on the fine art and science of wood harvesting, design, manufacture, and sales...in a respectful, serious, and dignified way.

Besides, The Wife and Daughters just don't understand the demographics of Go Wood readers. You're mostly male, age 40 - 125, and serious. Strong, silent types. So focus on wood issues, we will.

For example, there is nothing wrong with showing the health benefits of splitting wood. But let's be practical...running a chain saw builds muscle, too.

In fact, the more power, the better. Go big, or go home.

The right equipment can make short work of even the biggest, baddest logs. No big deal.

Let's not forget to emphasize the importance of the proper safety equipment. Logging is the world's most dangerous profession - let stay safe out there. This logger has all the right equipment for getting the job done.

But let's stay cautious with new employees. Often the simplest safety hazards are overlooked by newbies...like unfastened straps.

In the woodyard, way too much lumber defect is caused by improper log handling. As this picture clearly shows, excessive log end-checking will occur if the logs aren't kept wet or coated. This woodyard technician is taking the proper action by applying end-coating...but my advice is to stick to a roller. Butt-cheek application may be a little slow.

And the issue of illegal logging in the tropics remains a problem for us to focus on. This forest inspector is making sure the local loggers get the right wood.

But after all is said and done, there is nothing more satisfying than a job well done. Well, almost nothing.

And everyone loves a man who Goes Wood.

So, now that we've firmly established the professional, contemplative standards of Go Wood, I hope you'll continue to tune in. Serious woodsmen and women only, need apply. :-)

P.S. Thanks, Stihl.

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Daryle said…
I like your choice of chainsaw ads!
Michael Garber said…
Excellent response to family input. And we thank God for Stilh.
Glen Dabney said…
Just spent 11 days on an Ireland tour with a seasoned Stihl salesman. We spent a bit of time focusing on forest activities but I don't recall any "loggers" equipped like the serious young men & women portrayed in your post. Please thank your wife and daughters for their guidance :)
Dennis Wilson said…
Thank Stihl for their input. I am extremely pleased that you went to the extra trouble of posting.

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